Viral trends infect internet: Memes provide humor outlet, connect people through global in-jokes

The Internet is truly a complex and glorious place. At its best, it can be an outlet for creativity and communication, but at its worst it can be a bottomless abyss of terror and confusion. Unless someone has been living under a rock without wifi for the past few years, they are aware of what I like to call the “Golden Quartet” of the Internet: Twitter, Tumblr, Instagram, and Facebook. All of these apps or websites have commonalities, like their general accessibility, user-friendliness, and instant messaging abilities. Though these qualities are all essential to the apps’ success, there is one item present on all of these social media platforms that they owe much of their credit to, an item that is often taken for granted and somewhat misunderstood: the “meme”.